Along with SEO, online marketing is one of the most effective tools you can use to gain clients and invaluable momentum for your business.
“Online marketing is any effort to spread the word about your company that uses the Internet to reach people.” (Patel)
So online marketing is the use of any online tools to get attention for your venture.
Encompassing the use of SEM (search engine marketing), PPC, content, email, affiliate and email marketing; there are many ways to employ this technique in your reach.
Online marketing can be as simple as setting up a preferred social media account and posting regularly. A good example of this is setting up and adjacent WordPress blog from your server settings or an external Instagram account that easily links visitors to your site.
With this tool it becomes so much easier and more affordable for businesses to extend their reach to target customers. Another benefit is the ability for you to track results and analyse traffic to your site unlike more traditional means of marketing.
Using these strategies may take a lot of work and upkeep especially with google frequent updates but keeping up with these techniques will be very successful and rewarding.