Zainab's Blog

Email Marketing

Those 10 emails you get after looking for a service or the frequent sales updates you get after just buying something; that is email marketing. With over 94% of internet users using emails frequently versus only 61% on social media. Email marketing is one of the best ways to go for effective marketing.  

Some things to consider when employing this technique are:

  • Personalisation
  • Content
  • Design
  • Frequency
  • Leading/engaging statements

It is so effective as it is unavoidable for the viewer. Most users will open the email just to clear their unread inbox. This first look is crucial you want to be able to grab their attention to make them keep reading and to visit your site. This is where you would want to insert the personalised element. The frequency of this strategy is also important as you don’t want your mails to be junked or for previous customers to unsubscribe.

You must also consider that there are standards to follow when you create the template for your marketing emails. As some mistakes in your email can lead it to being classed as spam. Things to keep in mind are:

  • Providing an easy and accessible unsubscribe link
  • Format must be clear and accurate
  • Must not offer awards or benefits to recipients for forwarding emails.

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